Our student projects!
Campaigns, Storytelling, Games, Design - these are but some of the elements which make up Communications and New Media. Through the various modules offered in this department, our students exercise their creativity to draw together various skill sets and transmit their messages.
Check out their works below - tell us which one inspired you the most!
NM4207 Managing Communication Campaigns
NM4207 encourages students to apply theory, their skills and creativity to a communication campaign. In this course, students work closely with clients to manage, design, implement and evaluate campaigns based on their client’s communication needs.
Client: Department of Communications and New Media
Students: Riz Legaspi, Jereen Goh, Voon Shu Ting, Ches Bhaskar, Karen Chong and Jane Tran
Students were tasked to create a campaign to showcase what the department can offer students.
Building Awareness on Hikikomori
Client: Impart Singapore - a local charity that enables youths to foster ecosystems of care. They do so by bringing development to the doorsteps of youths-facing-adversity, ranging across educational support, aspirational growth, and mental health care interventions.
Students: R Sweathha, Poh Sue-Ann, Charis Ong, Geena Goh, Elaine Yap, Lydia Siow, Chloe Tan
Students were task by Impart to create a campaign to build awareness around Hikikomori - a diagnosis that is typically given after three consecutive months of social reclusion. The students created two videos for the campaign: (1) a street interview with NUS students during their campaign's roadshow on campus; and (2) a short interview to demonstrate the impact of social reclusion from a caregivers' perspective.
NM4401 Honours Thesis
These projects are three examples of student work from the practice-based honours thesis. The projects are client-based communications campaigns that involve working with a client, determining the target audience and then developing and executing a campaign.
wHUAtru by Odelia Ong Mun and Wan Zi Jing
This video series explores the fluidity and hybridity of Singapore's Chinese culture by addressing the unique factors contributing to the identify of being a Chinese Singaporean while breaking away from negative stereotypes. For this showcase we are screening the team's video that went organically viral on YouTube (currently at 38,466 views) where they spoke to "new" Singaporean citizens to find out why they decide to become Singaporeans and how they perceive their Chinese Singaporean identity in light of their ties with China and Malaysia.
Care for Givers
The Care for Givers campaign has two goals. The first goal is to raise awareness of caregiver burnout among the general public and the second goal is to support caregivers in their journey in order to reduce caregiver burnout. The campaign consists of the following deliverables:
Word of Kueh
This project targets young Singaporean adults aged 18 to 25 to encourage them to be culture-makers. It leverages on the team’s connections with the community to inspire and garner support for kueh culture.
NM4260 Game Design
This module explores the factors that make a game successful. Students learn how to critically evaluate game development and gain an understanding of the basic elements of gameplay: balancing game mechanics, creating tension between risk and reward, and encouraging replayability. For the past few years, the final project has been targeted at producing games to be showcased as part of the NUS Arts Festival.
For this year, the theme of the NUS Arts Festival is “Spaces Between”.
Long Way Home
This game involves helping a group of children make it safely through darkened streets by using a limited number of torches to light the way, while the darkness starts to encroach.
SPAC3 OUT
A variation on the game Sokoban, this game involves carefully pushing a series of boxes onto target locations in progressively more complex patterns. As the levels progress, additional elements such as weapons, and additional obstacles such as robots and aliens, are gradually added to increase the difficulty.
Bags
In this game, you play as a taxi driver who has to fit an increasing, and increasingly complex, set of passengers’ bags into the trunk of your taxi within a limited time. Earn as much money as you can by the end of 3 days in order to have the best possible date with your partner.
NM4230 Communication for Social Change
NM4230 focuses on approaches, strategies and tactics that communities can employ to communicate the change they seek and inspire action. Students work closely with clients (non-profit organisations) to develop a communication intervention based on the client’s needs and goals.
Stakeholder: SG Climate Rally
Students: Suryani Lee, Nor Nabilah Bte Norhisham. Brandon Ow, Chloe Kow
Students were task to inspire change through utilising their voice to advocate through media content and educate the public on issues relating to climate change.
Stakeholder: Institute of Policy Studies (IPS)
Students: Vinita Pang, Chrissa Chng, Abigail Tan, Tan Meining
To create a website for IPS' Roving Lab programme. It's an initiative that seeks to activate regular residents to start-ground up initiatives through a Roving Community Innovation Lab that moves around the heartlands.
Stakeholder: The Radiant Spectrum
Students: Joy Cheen, Denise Neo, Josephine Hamnett, Goh Bing Qian, Soh Wan Ying
Students were task to revamp The Radiant Spectrum website to showcase the work they do with an emphasis of recruiting music educators and partner schools. The Radiant Spectrum is a music education centre in Singapore that provides music education for children and young adults.
The Faculty of Arts and Social Sciences, National University of Singapore (NUS) is committed to environmental sustainability.
This e-brochure is part of our sustained effort to reduce waste and foster a culture of care for the environment among the NUS and broader community.