{"id":4210,"date":"2020-11-28T17:10:50","date_gmt":"2020-11-28T17:10:50","guid":{"rendered":"https:\/\/fass.nus.edu.sg\/cfpr\/?page_id=4210"},"modified":"2021-01-05T10:32:16","modified_gmt":"2021-01-05T10:32:16","slug":"estimating-causal-effects-using-big-data-the-effect-of-randomly-assigned-nudges-to-customer-groups","status":"publish","type":"page","link":"https:\/\/fass.nus.edu.sg\/cfpr\/estimating-causal-effects-using-big-data-the-effect-of-randomly-assigned-nudges-to-customer-groups\/","title":{"rendered":"Estimating Causal Effects Using Big Data: The Effect of Randomly Assigned Nudges to Customer Groups"},"content":{"rendered":"\n\t<h2>Estimating Causal Effects Using Big Data: The Effect of Randomly Assigned Nudges to Customer Groups<\/h2>\n\t<h3><strong>Project&#8217;s Details<\/strong><\/h3>\n<p><strong>PI<\/strong>:\u00a0Professor John Ham, Provost&#8217;s Chair Professor, Department of Economics, NUS<\/p>\n<p><strong>Co-PI<\/strong>:\u00a0A\/P Jussi Keppo, NUS Business School and Co-Director of Business Analytics Center<\/p>\n<p><strong>Amount<\/strong>: S$40,000<\/p>\n<p><strong>Completed<\/strong>: July 2018<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Abstract<\/strong><\/h3>\n<p>This research will investigate the effect of nudges in big data if random assignment is used. While this project uses cases in business and marketing, the investigators have stressed its application for both the private and the public sector, including family and population-related policies.<\/p>\n\t<h3><strong>Project&#8217;s Team<\/strong><\/h3>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fass.nus.edu.sg\/cfpr\/wp-content\/uploads\/sites\/17\/2020\/11\/John_1-150x150.jpg\" alt=\"John_1\" height=\"150\" width=\"150\" title=\"John_1\" \/>\n\t<p><strong>Principal Investigator<\/strong><\/p>\nProfessor John Ham<br \/>\nNew York University, Abu Dhabi\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fass.nus.edu.sg\/cfpr\/wp-content\/uploads\/sites\/17\/2020\/11\/Jussi_1-150x150.jpg\" alt=\"Jussi_1\" height=\"150\" width=\"150\" title=\"Jussi_1\" \/>\n\t<p><strong>Co-Principal Investigator<\/strong><\/p>\nAssociate Professor and Dean&#8217;s Chair<br \/>\nResearch Director, Institute of Operations Research and Analytics, Business School<br \/>\nNational University of Singapore\n","protected":false},"excerpt":{"rendered":"<p>Estimating Causal Effects Using Big Data: The Effect of Randomly Assigned Nudges to Customer Groups Project&#8217;s Details PI:\u00a0Professor John Ham, Provost&#8217;s Chair Professor, Department of Economics, NUS Co-PI:\u00a0A\/P Jussi Keppo, NUS Business School and Co-Director of Business Analytics Center Amount: S$40,000 Completed: July 2018 &nbsp; Abstract This research will investigate the effect of nudges in [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-4210","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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