Course Information – Master of Arts and Cultural Entrepreneurship – Department of Communications and New Media

Course Information - Master of Arts (Arts and Cultural Entrepreneurship)

Core Courses Elective Courses Final Year Project Internship Cross-Faculty Electives

Core Courses

NM5218 Cultural Policy

Units:	4
Workload:	0-3-0-3-4
Prerequisites:	Nil
Preclusion(s)/Cross-listing(s):	Nil

This course introduces cultural policy studies as a distinct domain of cultural studies. It examines the stakes involved in defining and operating within cultural policy studies by analysing the practices of cultural industries, art institutions, cultural planning and participation, and creative economies. Students will evaluate specific instances of cultural policy development, and produce studies of cultural practices in order to re-think perceived notions of identity, representation and power. Students completing the course will appreciate the relationship between critical analysis and policy orientation in cultural studies and be familiar with specific instances of cultural policy development at national and international levels.

ACE5401 Approaches to Arts & Cultural Entrepreneurship

Unit:	4
Workload:	0-3-0-5-2
Prerequisites:	Nil
Preclusion(s)/Cross-listing(s):	Nil

This course will introduce students to ideas, concepts and conditions underpinning Arts & Cultural Entrepreneurship. How does arts & cultural entrepreneurship depart from arts/cultural management? Can arts & culture share complementary aims and beliefs with business and mercantilism? This interdisciplinary course will coalesce material from business studies, cultural studies, the social sciences and the arts to ideate notions of Arts and Cultural Entrepreneurship rooted in a global, historical and local context. The course will also draw knowledge from social enterprises, tourism studies and design studies.

Workload Components: A-B-C-D-E

A: no. of lecture hours per week
B: no. of tutorial hours per week
C: no. of lab hours per week
D: no. of hours for projects, assignments, fieldwork etc per week
E: no. of hours for preparatory work by a student per week

Elective Courses

ACE5404 Heritage: Peoples and Institutions

Units:	4
Workload:	0-3-0-3-4
Prerequisites:	Nil
Preclusion(s)/Cross-listing(s):	Nil

Within the context of constructing self, communal and national identities, heritage is of great interest to varying groups of peoples and institutions in societies. Drawing examples from Southeast Asia and beyond, this course looks at the multiple and sometimes conflicting meanings attached to heritage by different stakeholders and consumers. It highlights inequities in the control of heritage objects, places and practices. It pays attention to strategies of fostering discourse between the various stakeholders.

ACE5405 Culture Industries and The Law

Units:	4
Workload:	0-3-0-2-5
Prerequisites:	Nil
Preclusion(s)	Nil

This course provides a broad introduction to international legal frameworks governing and adjudicating arts and cultural practices and productions. This course covers the principles and concepts governing rights and indemnities related to arts and culture. Issues covered in the course may include: copyright and intellectual property laws; international contract law; regulations framing arts and cultural practices; contract-writing and negotiations; legal due-diligence pertaining to arts and cultural resources; international business regulations pertaining to the capitalisation of arts and cultural resources, amongst others

ACE5406 Arts Business

Units:	4
Workload:	0-3-0-3-4
Prerequisites:	Nil
Preclusion(s)/Cross-listing(s):	Nil

Arts Business provides students interested in the arts and/or business with an opportunity to acquire analytical tools as well as practical toolkits. Building upon an art historical survey of intersections between art and the socio-economical milieu, the course introduces a broad spectrum of funding models from artist to art institutions while carefully examine notable artistic productions challenging these existing mechanisms. Students will not only expand their understanding of the creative output from a socioeconomic perspective but also will have a chance to apply their theoretical lessons by turning their studies into a practical and functioning budget scheme.

ACE5407 Museums, Exhibitions and the Curatorial

Units:	4
Workload:	0-3-0-3-4
Prerequisites:	Nil
Preclusion(s)/Cross-listing(s):	Nil

Museums are important sites where cultural meanings, knowledge and practices are represented, reproduced and even reinterpreted. Applying theoretical approaches in museum curating, this course looks at how museums are construed, who uses them and how they use them. Through study trips of various museums in Singapore, we will investigate these museums' policies and narrative practices including their collecting strategies and their ways of displaying and doing exhibitions.

ACE5408 Managing Cultural Events

Units:	4
Workload:	0-3-0-3-4
Prerequisites:	Nil
Preclusion(s)/Cross-listing(s):	Nil

Managing Cultural Events provides students interested in the arts and/or business with an opportunity to develop an idea for a cultural event and turn it into a sustainable community. This course examines the types of arts and cultural festivals and events worldwide, exploring the history and significance of such these events. It provides practical information and case studies on producing a live event or festival, including programming, budgeting, obtaining funding, risk assessment and evaluation. Along with encouraging innovation and creative/critical thinking about the role of arts and culture in society, the course examines theories and practical techniques for project management.

ACE5409 Arts Research and Social Practice

Units:	4
Workload:	0-3-0-5-2
Prerequisites:	Nil
Preclusion(s)/Cross-listing(s):	Nil

In this course, students will learn about approaches to arts-based research and arts evaluation, from both theoretical and practical perspectives. They will learn about arts-based research as a reflexive, collaborative and creative form of knowledge production. They will learn about the diverse practical applications of arts research and engage in an in-depth manner with a particular arts research case study. They will apply and experiment with interdisciplinary approaches to arts evaluation. By the end of semester, students will develop their own arts research proposal, addressing a particular creative or cultural problem.

ACE5410 Cultural Diplomacy and Intelligence

Units:	4
Workload:	0-3-0-3-4
Prerequisites:	Nil
Preclusion(s)/Cross-listing(s):	Nil

Culture is a key driver for diplomacy and intelligence. This course examines how the soft power of cultural diplomacy has fundamentally shaped global trade relations and cultural complexity. It will also introduce cultural intelligence as a framework to understand the international and organisational complexities of culture. Students completing the course will learn: soft power applications to culture; management approaches to cultural intelligence; cultural complexity theory; everyday multiculturalism and cultural diversity planning, across a range of sites and case studies including education, art, media and tourism, the multi-ethnic workplace, the cross-cultural marketplace, social contact learning, cultural statistics and creative industries.

ACE5411 Cultural Analytics and Informatics

Units:	4
Workload:	0-3-0-3-4
Prerequisites:	Nil
Preclusion(s)/Cross-listing(s):	Nil

This course introduces key computational theories and applications in analysing and mediating culture. Students will gain both theoretical and practical knowledge of how cultural objects can be quantitatively analysed and how their meanings are dynamically shaped by applications of new media and technologies. The theme of analytics and informatics are explored throughout the course, and interrogated through four major blocks representing the key stages of culture: cultural production, experience and encounters, dissemination and interpretation in Asia. Students will be encouraged to critical think about the intersections of technology, stakeholders and culture.

ACE5413 Consulting as an Advanced Communication & Career Skill

Units:	4
Workload:	0-3-0-4.5-2.5
Prerequisites:	Nil
Preclusion(s)/Cross-listing(s):	Nil

Drawing on organisational communication research and management scholarship, this course aims to help postgraduate students develop advanced consulting skills to demonstrate their value creation at work. As consulting involves communicative processes, students will learn about the role of self-, others-, and situational-awareness in identifying what is considered of value, to whom, and in which contexts when working for clients. Building on awareness, students will learn how to develop their domain, process, and context expertise, and better manage clients and workplace stakeholders, thus unlocking value for their firm and deepening their client relationships.

Workload Components: A-B-C-D-E

Final Year Project

ACE5402 Final Year Project

Units:	4
Workload:	0-0-0-10-0
Prerequisites:	Nil
Preclusion(s)/Cross-listing(s):	Nil

This application-led course allows students to work on an individual project that blends industry experience with theoretical research. It situates the learning within an application framework by partnering students with a supervisor to develop a project related to arts and cultural entrepreneurship, which may be critical or practice-based. Students will access a platform for one-on-one supervision with professors, key industry leaders, and peer-to-peer networking. Students will engage critically in theoretical, social, legal, historical, and cultural contexts with reference to the arts and cultural industries, using available resources to tackle industry issues and reflect on the outcomes and process.

Workload Components: A-B-C-D-E

Internship

ACE5403 Internship

Units:	8
Workload:	0-0-0-40-0
Prerequisites:	Nil
Preclusion(s)/Cross-listing(s):	Nil

The Internship course for Master’s students is a key experiential learning platform for students who have less than two years of experience in the industry. It provides a formal opportunity for students to join organisations for 12 weeks and 1 week of orientation (over sem. 3-4) to take on an internship position in an area relevant to their field of study, research and/or specialisation. Organisations are vetted and approved by the CNM Department, and their positions must have relevance to the issues undertaken; they involve the application of subject knowledge and theory in reflection upon the work will be assessed.

Workload Components: A-B-C-D-E

Cross-Faculty Electives

Cross-Faculty Electives are offered by the NUS Business School, and are subject to change depending on what the NUS Business School chooses to offer. A limited number of places in the Business School courses are reserved for ACE students, subject to their selection criteria, and not all courses in the list are offered every year.

A limited number of places are also offered in selected courses from the Master of Social Sciences (Communication) programme. Please refer to the email sent out at the start of each semester for a list of eligible modules.