NM2101 Theories of Communications and New Media

This is a foundational course introducing students to theories and analytical frameworks essential for understanding developments in communications and new media. Students will be introduced to, amongst others, media effects theory, media representations, semiotics, systems theory, agenda-setting theory and computer-mediated communication.

NM2103 Quantitative Research Methods 

This module is to help students understand what quantitative research is (more specifically, how they can develop testable research questions and hypotheses), how to conduct the research and how to interpret the results. It covers fundamental concepts in research design, instrumentation, data collection, and data analysis. This module also introduces basic concepts of statistics such as descriptive statistics, sampling distribution, hypothesis testing. A set of computer lab assignments will give students extensive opportunities to become familiar with the relevant computer software package and experience at computing the various statistics reviewed in the class.

NM2104 Qualitative Communication Research Methods 

This module is designed to help students understand what qualitative communication research is, the role it plays in the development of communication theories and applications, and the steps in carrying out qualitative research projects. It covers fundamental concepts in qualitative research design, sampling strategies and protocol development, data collection, data analysis, and evaluation. This module also introduces basic concepts of qualitative methods such as interpretation, meaning making, co-construction, and performance. A set of field-based experiences will be designed to give students opportunities to become familiar with specific forms of qualitative data gathering such as in-depth interviews, focus groups, and ethnography.

NM2201 Intercultural Communication

This module focuses on intercultural and inter-personal communication. Managing intercultural communication in the business context will be emphasised, exploring issues such as ethnocentrism, conflict and negotiation in intercultural settings and the impact of new media on intercultural communication.

NM2203 Social Media in Communication Management

The focus of this course is on the dynamics and management of social media and how it has changed communication management, especially in the fields of public relations and advertising. Topics examined include the impact of digital influence, the relationship between traditional and social media, social media trends, pitfalls in the use of social media, management and evaluation of social media, the future of social media and the “internet of things”. This course will also touch on current issues affecting the industry due to the rise of social media and the resultant implications for both industry and society.

NM2207 Computational Media Literacy

Communication (and most scientific and corporate endeavours today) is deeply entwined with the world of computing. From social media to public relations campaigns, from game design to website layout, from business decision‐making to news, from democratic participation to interactive art – the ability to understand and make creative use of computational media is of fundamental importance. This module is a hands‐on introduction to essential concepts in computational media including internet architecture, mediated communication, interactive systems, animation, visualization, big data, and creative design. JavaScript and other common technologies that power the web are introduced to empower non‐programmers to explore these concepts independently.

Note: This module can be used to fulfil the Digital Literacy requirement of the CHS common curriculum.

NM2209 Social Psychology of New Media

Theories of social psychology can be applied to our understanding of how new media is produced, marketed, resisted, adopted and consumed. This module highlights these key stages in the developmental trajectory of new media and introduces relevant theories, while considering issues such as why some technologies succeed where others fail, how marketers should promote new technology, which services are likely to become tomorrow's killer applications and what goes through the minds of new media adopters.

NM2213 Introduction to User Experience Design Design

This is an introductory module to the field of user experience (UX) design which involves the study, planning, and design of the interaction between people (users) and computers, and the resulting user experience. This module will cover the basics of relevant issues, theories, and insights about the human side, the technical side, and the interaction (interface) between the two, and the process involved in designing the user experience. The module involves both theoretical and practical work.

NM2219 Principles of Communication Management

This module is designed to introduce students to the field of communication management and to the organizational, societal and legal contexts in which the profession takes place. Emphasis is placed on ethics, social responsibility, the role of mass communication in the formation of public opinion, the role of organizational communication in democracy, the global practices of communication management and major influences that affect organizational behaviour. This is the foundation module for students pursuing careers in communication management.

NM2220 Introduction to Media Writing

This introductory module provides instruction and practice in writing for the mass media, including the Internet. It explores the similarities and differences in writing styles for all mass media and for the professions of journalism, public affairs, public relations, advertising and telecommunications. It emphasizes accuracy, responsibility, clarity and style in presenting information through the various channels of mass communication. It surveys communication theories of various professions that communicate via the mass media, establishing the basis for advanced studies in writing and communication. It helps students acquire the writing skills they need in communication management careers.

NM2222 Ethics in Communication and New Media

This module is an introductory overview of ethical issues and challenges presented by New Media technologies. This module emphasizes the relevance of ethics in activities like creation of regulations and public policies by the State, codes of conduct and social responsibility programmes as self-regulating policies by the industry, as well as the formation of activist movements by the civil society. It will explore topics like access, privacy, national security, censorship, surveillance, data protection, among others from the perspectives of different stakeholders. It also examines the difficulties presented by a multi-layered environment; these difficulties require coordinated solutions.

NM2223 Media Law and Policy

This module will provide students with basic knowledge of Singapore’s media law and policy with socio-legal and socioeconomic analysis, which is essential for good media practice. Students will learn about legislation that consolidates the media legal framework in traditional and new media areas such as broadcasting, print, advertising, film and art, etc.; as well as the new areas of concern such as social media, platform media, digital minorities, etc. Students will develop an understanding of the historical, cultural and particular contexts in the implementation and function of media law and policy by studying and contrasting different approaches in other nation-states.

NM2224 Creativity, Culture and Media

This module introduces students to concepts and practices of creative thinking focusing on the arts, culture, media technologies and popular entertainment. It examines the theoretical assumptions of “creativity”, “creative work”, “creative industry” and the “creative class”, and; offers a grounded engagement in both creative processes and the contexts in which creative processes are employed. Students learn the cultural history of creativity in the arts, media and many other creative industries; synthesise ideas, images and concepts in new and original ways; analyse the relation of creativity to critical thinking, and; explore concepts of creativity in local, regional and/or global challenges.

NM2302 Mobility and New Media 

This module examines the relationship between mobile communications and new media. The first half covers the socio-cultural, political, spatial and economic forms of mobility facilitated and enhanced by new media: the rise of the information economy, digital divides, political mobilisation, cultural globalisation and migration. The second half concentrates on media platforms and devices that give rise to emergent forms of mobile communication and social connection: issues of privacy/publicness, surveillance, immersiveness and information overload that have arisen with the intensifying use of locative media; and possibilities for sociability/intimacy, disembodiment and virtual mobility via identity experimentation.

NM2303 Fake News, Lies and Spin: How to Sift Fact from Fiction 

This module aims to teach students to critically evaluate and analyse relevant public relations and news reports. It will teach students to identify and critique fake news, “alternative facts” and spin in news reporting and public relations. Students will learn fundamental concepts, theories, and analytical strategies for evaluating and verifying news and PR content and sources. They will hone their fact-checking skills by analysing media information in fake news, fake experts, public relation tactics, infotainment, hoaxes, click bait, spin, and bias.

NM3205 Digital Media Cultures

Digital media is dominating and transforming twenty-first century culture and society. This module introduces students to the origins and impact of these changes, and explores the nexus between media, culture and society in the digital age. It examines the developments in digital transformation and its implications on everyday life, with emphasis on media/cultural industries, connective media, new media art and design, civil society and public cultures. It gives students an understanding of how digital media and culture are being transformed by networks, convergence and algorithms, and the training to approach and make use of digital media critically, creatively and productively.

NM3210 Cybercrime and Copyright

This course explores two significant topics impacted by technology. Illegal activities online generate threats to information resources, and pose serious risks to national, economic, organizational and personal security. Students will learn topics like hacking, identity theft, cyberterrorism, child pornography, among others. As well as legal and technical countermeasures used by governments and organisations. Also, introduces students to fundamental principles of copyright law and its adjustments facing technology. It will review copyright issues from a socio‐economic, legal and policy perspective, and will cover issues such as fair‐use exceptions, the open‐source movement, digital rights management and anti‐circumvention and peer‐to peer file sharing.

NM3211 News Reporting and Writing

This module builds on the skills and knowledge learned about journalistic writing in Introduction to Media Writing. It emphasises accuracy, responsibility, clarity and style in reporting through the various news media, including online news. Students are expected to learn how to find and present news about issues and events that are relevant to the public and the political process. Students will be presented with real-life type situations where they will have to explore journalism ethics and responsibilities.

 
NM3215 Advertising Strategies

This module places advertising within the integrated marketing communications (IMC) framework and develops an understanding and appreciation of the role that advertising plays in business organizations in the local and international context. Students will learn about the advertising process, as well as how to plan, implement and control IMC campaigns. In addition, students will learn to recognise the social responsibility as well as ethical implications of advertising in the context of a global community, especially with the advent of new media technologies. The highlight of the module will be the advertising campaign that students will work in groups to develop.

NM3216 Game Design

This module explores the factors that make a game successful. Students learn how to critically evaluate game development and gain an understanding of the basic elements of gameplay: balancing game mechanics, creating tension between risk and reward, and encouraging replayability. Students also learn how to document a game design using a game design document. The module includes theories of play as well as an introduction to the game industry and the context of game design in the game development process. It also examines the history of gameplay and the different types of games that have developed in different cultures.

NM3217 Principles of Communication Design

This module examines the principles of communication design. Students will tap into the various domains of visual communication theories and concepts of visual communication, and communication design and production processes. The course is designed to aid students in examining how visuals can come to influence our understanding and perspectives of communication. Students will explore how one can communication through visual media; experiment with techniques of visual communication expression and presentations; plan and manage the communication design process from initial development to the final product; and ideate, curate and critique independent and group projects to promote collaborative classroom learning.

NM3219 Writing for Communication Management

This module teaches students to write for internal and external organizational communication vehicles using traditional and new media. These include business proposals, memoranda, backgrounders, position statements, crisis communication plans, stakeholder newsletters, news releases, fact sheets, speeches, persuasive and informative pieces to key publics, annual reports and campaigns. Students will design and execute polished, audience-directed, professional communication pieces intended for traditional and new media. The module involves extensive comprehensive research and writing.

NM3221 Mobile Interaction Design

This module addresses the growth of mobile computing and the move of computing away from the desktop and into everyday lives, activities, and environments. This change poses a challenge for existing desktop-oriented evaluation methodologies and design practices. Students in this course will explore the theory and practice of such relevant concepts as situatedness, context, and mobile media in the context of designing for mobile platforms. At the end of this course, students will be able to participate in the research agenda of designing for mobile interaction.

NM3222 Interactive Storytelling

Interactive Storytelling aims to provide students with a basic understanding of the concepts and methodologies of storytelling and narratives in the context of different interactive media platforms. The objective of the course is to discuss interactive storytelling and explore new theoretical perspectives on narrative and narrativity as an exchange between storyteller and story recipient – between creator and user – between performer and audience. The coursework will also include practical exercises. By the end of the semester, students will have gained a theoretical as well as a practical grasp of the concept of interactive narratives.

NM3224 Culture Industries

In leisure and consumer societies, what is the relationship between the producer, their audience, the intermediaries (advertisers, agents, etc), protest groups and regulators? This module will examine, from a cross-cultural perspective, the complex linkages that exist in popular culture industries spread across such mediums as music, computer gaming, IRCs, film and television with such issues as fashion, values, identity, heritage, deviance, subculture and censorship.

NM3230 Digital Storytelling

The most compelling media content makes use of evocative images, and sometimes an image itself is the story. Knowing how to make, edit, and communicate with images are key skills in the digital age. Students enrolled in this module will be introduced to the skills, theories and methods around communicating with both moving and still imagery. The course will focus on using digital tools to capture, edit and present images as data and for storytelling, communicating with visual imagery in the digital age, and the study and use of visual images for research and communication.

NM3232 Strategic Communication

This module introduces students to the concepts and applications of strategic communication management process to meet organisational goals and objectives. Building on the theoretical foundation of strategic communications and applied social scientific research, students will learn to evaluate, analyse and monitor research programmes, and to design communication plans in public, non-profit, and for-profit organisations. Emphasis is placed on learning and conducting assessments of organisational need, performing situational analysis, analysing message design, evaluating media choice, exploring traditional and emerging media tools, and planning effective communication strategies for the respective organisations.

NM3234Y Leadership, Organisations and Communication 

This module examines different forms of leadership models and maps them against new emerging approaches brought on by global change, such as cultures of digitisation, new communication platforms and social issues, for example, in gender and environmental contexts. Leadership in the public, private and community (and not-for-profit) sectors also face challenges of leadership stability and on-going calls for better management of transitional strategies. This module takes a hands-on approach to these leadership issues in response to this social, political and digital milieu, leading students on an experiential journey as leaders, thinkers and change-makers.

NM3237 Health Communication

This seminar is designed to introduce students to a wide range of scholarship in health communication. The seminar will address such issues as doctor-patient interactions, illness narratives, cultural understanding of health, social support, and health campaigns, mass media theories, technologically-mediated health delivery, and socially constructed health meanings to offer an insight into developing more meaningful communicative practices of healthcare. With an emphasis on application, the course equips students with a foundational understanding of the ways in which health communication projects can be conceptualized and delivered.

NM3239Y Retrieving, Exploring and Analysing Data

There are now many sources of data available online, often distributed across in web pages, databases or large text files. It is therefore crucial to understand how to efficiently gather, parse and analyse such data in order to understand sentiments, user behaviours and information needs. This module introduces tools and approaches to retrieve, explore and analyse data from webpages and social media sites. Key principles of data science will be explored and applied in this introductory course, in order to insights from the data through analysis and basic visualisations.

NM3241 Cultural Studies: Theory and Practice

This module introduces students to some of the major theoretical traditions in cultural studies ranging from studies of mass culture, to feminist, ethnographic, postcolonial and digital cultural studies. These theoretical traditions will be used by students to produce detailed and specific studies of contemporary cultural practices. By understanding diverse national and international tendencies in cultural studies, students will engage with some of the significant problems of the cultures we inhabit. This module is a capstone for the Cultural Studies Minor.

NM3550Y Communications & New Media Internship

Internships vary in length but all take place within organisations or companies, are vetted and approved by the Communications and New Media Programme, have relevance to the major in NM, involve the application of subject knowledge and theory in reflection upon the work, and are assessed. Available credited internships for each semester will be advertised at the beginning of the semester before. Internships proposed by students will require the approval of the department. Student must apply for and be accepted to work in the company/organization offering the internship for a duration of 20 weeks on full time basis.

Find out more about the Compulsory Internship Programme here.

NM3551 FASS Undergraduate Research Opportunity (UROP)

A UROP involves the student working with a supervisor, and usually in a team, on an existing research project. It has relevance to the student’s Major, and involves the application of subject knowledge, methodology and theory in reflection upon the research project. UROPs usually take place within FASS or ARI, though a few involve international partners. All are vetted and approved by the Major department. All are assessed.

INM3550 Extended Internship

Internships vary in length but all take place within organisations or companies, are vetted and approved by the Communications and New Media Programme, have relevance to the major in NM, involve the application of subject knowledge and theory in reflection upon the work, and are assessed. Available credited internships for each semester will be advertised at the beginning of the semester before. Internships proposed by students will require the approval of the department. Student must apply for and be accepted to work in the company/organization offering the internship for a duration of 6 months (together with NM3550), on full time basis.

(Note:The MCs for this module will only be counted towards University Elective requirement).

NM3880 Topics in Communication Management

This module deals with specialised topics in Communications and New Media. The topics covered reflect the expertise of staff members of emerging issues in Communications and New Media.

NM4102 Advanced Communications & New Media Research

This module is to help honours students conduct independent empirical research using the key social science research methods. Students will learn detailed procedures and executable techniques of selected research methods such as survey research, experimental design, in-depth/focus group interviews, and content analysis. The module adopts a Problem Based Learning (PBL) approach, as students will select their own research topics, develop research questions and hypotheses, and design the structure of research activities including measurement, sampling, data collection, and data analysis. Key issues in each step (e.g., instrument development for multi-dimensional constructs) will be discussed through presentations, Q & As, and lectures. The module focuses more on applications and practices than theories, and explains how different types of data and methods can be used to answer research questions relevant to communications and new media.

NM4203 Infocomm Technology Policy

This module examines public policies and the regulation of information and communication technologies in Singapore and its Asian neighbours as well as in Europe, Australia, African nations and the Americas. Its aim is to help students understand the legal, political, and cultural foundations of policymaking. The module will examine various nations' selected ICT policies and the impact those policies can have on technological growth and innovation, e-commerce, and society at large.

NM4204 Media Ethics - Principles and Practices

Changing technology, commercial concerns and political and ideological agendas are asserting pressure on media players, whether they operate online or offline. Its impact can be seen in the rise of fake news intended to distort the truth or influence outcomes. A solid grounding in media ethics becomes more important in an era of changing media practices. This module deals with dilemmas that face media players, whether in journalism, advertising and public relations, with contemporaneous case studies to stimulate critical analysis.

Note: For AY2021/22, this module will be focusing on journalistic ethics only.

NM4206 Media Regulation and Governance

The module examines how technological transformation of media and communications has required nation states to make big adjustments in regulatory frameworks. These changes in the areas of jurisdiction, content regulation, moral values, security, etc. will be explored, as well as their global implications and regulatory constraints of the Internet. This module explores new media governance processes that involve collective action by governments, international organisations, NGOs, the private sector and civil society to establish agreements about standards, policies, rules, enforcement mechanisms and dispute resolution procedures. It will emphasise challenges it presents to stakeholders and how sometimes trade-offs are necessary.

NM4207 Managing Communication Campaigns

As the capstone module of the communication management sequence, this course will give greater opportunity for students to apply theory, their skills and creativity to public relations problems facing companies. It is designed to strengthen students’ understanding of communication management principles and provide opportunities for practical application of those principles to public relations problems. Students will design and implement campaigns and at the same time, manage relationships with stakeholders such as clients, the media, and key community leaders. They will produce the collaterals needed for their campaigns and design realistic evaluation exercises to test their campaigns and assess their efficacy.

NM4208 Strategic Communication Design

In our world where audiences demand instant and varied channels of information, this capstone module navigates students in messaging and production through print and interactive platforms to achieve strategic communication outcomes. This course expands on skills acquired in NM3217 Principles of Communication Design, but with a core focus on designing for strategic communication, specifically in the production of publications to meet communication objectives. The course helps in: communicating effectively through research and strategy; applying and packaging communication messages and design in print/interactive publications; mastering the planning and management of the design workflow; and developing an appreciation for visual literacy.

NM4210 Advanced User Experience Design

This is an interactive media design capstone module that explores "user experience design" (UXD), where main concern is design and evaluation of overall quality of the interactive experience a person has when interacting with Virtual Reality environments. Students will learn relevant theory and design techniques as well as engage in sustained design and evaluation activities. Concepts introduced include user-centric design, desirability, affordance (real and perceived), emotion design -- as well as related concepts and insights from psychology, computer science, semiotics, and marketing research. The module includes a studio component that involves a semester-long design and evaluation of an original prototype.

NM4212 Race, Media and Representation

This module introduces students to how the concept of race has been represented across a range of media forms, including photography, documentary, mainstream and arthouse cinemas, network television and social media. It will examine theories of race and representation including the colonial stereotype, colour-blindness, critical race feminism, postcolonialism, critical whiteness studies, sexualised racism, cultural difference and diaspora, performativity and raced bodies, post-racialism and multiculturalism. Upon completing this module, students will be able to critically apply theories of race and representation to analysis of media.

NM4213 Digital Economies

This course will help students understand the concept of a digital economy and the ways in which ideas and their various expressions in new media formats are produced, communicated and exchanged in this knowledge-based economy. The module examines the main features of digital economies, presents historical perspectives on their birth and evolution, and reviews some contemporary themes, such as the debates on intellectual property and digital piracy, the appearance of commons-based and open-source models of production, issues of access to and governance of key economic resources, and the challenges posed by electronic distribution and the virtual economies of online games.

NM4219 New Media in Health Communication 

This module examines the impact of new media content in health communication, particularly theories and concepts about health behaviour outcomes, and strategic use of media channels for interventions in an environment of user-generated media and blogs. It examines the implications for public health of profound changes in the media marketplace, including the shift from unidirectional, expert-controlled communication to consumer-initiated and interactive communication; the growth of social networking, and the proliferation of media sources. It focuses on how new media can be leveraged to build grassroots engagement, promote policy advocacy, and build environments that are supportive of healthy behaviour change.

NM4223 New Media and Organizations

This module provides students with a broad understanding of organizational communication. It will examine the process of communication as individuals work, collaborate, build relationships, and influence each other within organizations. It will also explore the impact that new media has on communicative processes within organizations. In this module, “organizations” include corporations, governments, non-profit organizations, religious groups, social movements, political parties, universities, communities, and families.

NM4227 Game Studies

This module focuses on the critical study of games and play. Drawing on concepts from a range of disciplines, including play theory, cultural analysis, communication, game design, game studies, film studies, and literature, students will examine the nature of games, the act of playing, and the broader social and cultural significance of games. In addition to readings of academic texts related to games, students will also be expected to play, critically analyse, and design both computer and non-computer games. Seminars will involve screenings, play sessions, student-led discussion and analysis of games and associated critical texts, and practice-based design explorations.

NM4228 Crisis Communication 

This module, which focuses on crisis communication and management of traditional and new media, emphasizes application of theories, strategies and tactics from a communication management perspective. Students will learn the fundamentals about how organizations and corporations manage and communicate during crises. Students will develop an understanding of crisis communications theory, types of crisis, crisis communications plans, and crisis responses. The module will focus on effective communicative approaches to emphasize renewal, growth and opportunity in crises including rumours and cybercrises, natural disasters, product failure and product tampering, environmental crises and consumer-caused crises.

NM4230 Communication for Social Change 

This module will discuss the foundation of participatory communication by challenging the modernization paradigm and the traditional communication approaches for social change that have been widely used by government agencies and for‐profit and non‐profit organizations. Examples include social marketing, behaviour change models, and entertainment education. This module aims to provide an overview of critical theories and to critically examine the role of collective learning, information sharing, public participation, and dialogue in designing, implementing, and evaluating communication strategies for social change. Students will have the opportunity to apply the participatory communication approach to conducting community‐based projects and assessing its social impact.

NM4231 Advanced Digital Storytelling 

NM4238 Software Studies 

NM4239 Digital Propaganda and Public Opinion 

NM4253 Communications, Culture, and Environment

This course will explore issues of communications infrastructure, media environment, culture and sustainability, and the media as purposive actors in covering, polluting, and shaping the environment. It will engage new, emergent, and established fields in media, communication and cultural studies, and draw on key relevant debates from those domains. It will form part of the suite of modules for students interested in cultural studies, media studies, critical cultural communication, and communication and culture.

NM4254 The City and Public Culture

This module considers the city as a communicative assemblage that may be interpreted through the intersection of urban design and public culture perspectives. Taking Singapore as its primary site of investigation in comparison with other cities, it explores the ways by which culture, defined as “a contested and conflictual set of practices of representation bound up with the processes of formation and re-formation of social groups” (Frow and Morris, 2000, 328), is given expression through the curation of the city, whose material fabric and socio-spatial dimensions serve as arena for communication and contestation.

NM4255 Computational Perspectives for Social Media

An understanding of how people communicate on social media, and how to mine insights from it, is now imperative in most future careers, ranging from marketing to medicine. First, this module will introduce you to a framework of theories and methods to study online communication. Second, it will give you the critical thinking tools to engage in debates about the role of social media in society. The final group project will help students to think about how to frame their own ideas and arguments in the wider context of the existing scholarship.

NM5201R State and Civil Society in the Information Age

This module will expose students to advanced topics in state-society relationship and governance within the context of rapid changes in information and communication technologies (ICTs). It addresses how the notions of 'community', 'citizenship', and 'democracy' have been changed by the creation of a transnational public sphere due to ICTs. The module will also address how the emergence of an informational economy changes the role of the state, especially in terms of preparing society for the challenges ahead. Works of John Urry, Manuel Castells, Bob Jessop, Frank Webster and David Lyon, among others, will be discussed and critiqued.

NM5204R Computer-Mediated Environments

This course is designed to help students explore current issues related to Computer-Mediated Environments (CMEs) such as online communities, virtual organizations, e-learning communities, virtual reality, etc. Students will critically analyze theories and conceptualize the impacts of ICTs on the way people communicate, work, socialize, play, and learn in CMEs. Students will review theories, models, and empirical studies on various topics such as social identity, Computer-Mediated Communication (CMC), online community, Computer-Mediated social networks and social capital, human computer interactions, and online collaboration in business and education.

NM5205R Cognition and Media

This course will introduce important theories on how people process information from the media and how media affects individuals. Based on empirical social science research, this course will examine the effects of mass media on user's cognition, attitude, and behaviour. While the focus of the course will be on how media, both traditional and new media, affects individual users, the effects of mass media on groups and society will also be discussed.

NM5209R Interactive Media Arts

This course will cover major artistic threads, such as networked art, that involve large numbers of geographically distributed participants, large-scale public works as well as virtual and augmented reality works that blur the distinction between real-world and synthetic information. The course will focus on interactive works where media consumers participate in creating their own artistic experience. It will also cover the historical development of ideas, put them into a social context and examine contemporary critical reflections about art. A hands-on component will allow students to experiment with creating interactive works. The course will culminate in the study of several works by some of the most important emerging new media artists.

NM5216R Advanced Health Communication

Advanced Health Communication explores the diverse theoretical and pragmatic views of health communication for the conduct of health interventions and campaigns by targeting multiple audiences and health-related outcomes and using multiple communication channels. Therefore, by seeking to influence both the societal systems and our personal behaviours, this module covers the comprehensive subareas of communication such as interpersonal communication, organisational communication, socio-cultural influences, media and technology in the context of health communication. By considering the value-laden nature of health communication, this module also investigates the ethical dilemmas that arise in decisions about planning, implementing, and evaluating health communication campaigns.

NM5218R Cultural Policy

This module introduces cultural policy studies as a distinct domain of cultural studies. It examines the stakes involved in defining and operating within cultural policy studies by analysing the practices of cultural industries, art institutions, cultural planning and participation, and creative economies. Students will evaluate specific instances of cultural policy development, and produce studies of cultural practices in order to re-think perceived notions of identity, representation and power. Students completing the module will appreciate the relationship between critical analysis and policy orientation in cultural studies and be familiar with specific instances of cultural policy development at national and international levels.

NM5220R Digital Media and Political Communication

The process of political communication has been undergoing transformation across the world through the rise of digital media. The transformation is also the result of the way established institutions, including political parties and news organisations, have changed, and the ways citizens are engaging with politics and media. This module is designed to introduce students to the field of political communication – an interdisciplinary field of study. It will also help students to understand contemporary challenges and opportunities.

NM5881R Topics in Media Studies

Topics in Media Studies introduce special, advanced or rotating topics currently not included in the graduate-level Communications and New Media curriculum. Topics in this module offer instruction in the various specializations  of the media studies field, more advanced instruction on the basic theories and knowledge covered in the current modules, and/or research, discussion and analysis of issues of current interest in the field of media studies.

NM5882R Topics in Media Design

Topics in Media Design introduces special, advanced or rotating topics currently not included in the graduate-level Communications and New Media curriculum. Topics in this module offer instruction in the various specializations of the interactive media design field, more advanced instruction on the basic skills and knowledge covered in the current modules, and/or research, discussion and analysis of issues of current interest in the field of interactive media design.

NM5883R Topics in Communication Management

Topics in Communication Management introduces special, advanced or rotating topics currently not included in the graduate-level Communications and New Media curriculum, or builds on the basic modules in the communication management sequence. Topics in this module offer instruction in the various specializations of the communication management field, more advanced instruction on the skills and knowledge covered in the current modules, and/or research, discussion and analysis of issues of current interest in the field of communication management.

GEM1036 / GEH1001 Globalisation and New Media

This module offers students an introduction into the role of new communication technologies in the context of globalization. We will explore various aspects of global communication flows including the global reach of new media and its consequences, global and transnational timesharing and workflows, the role of new media in global and local politics, and the potential of new and traditional communication channels in the context of various forms of activism and communication for social change. The role of culture in global communication and ways in which cultural processes shape and are shaped by the landscape of globalization will be emphasised.

GEH1061 Representation and Media

The module introduces the basic concepts in representations of gender, politics, celebrities and culture, and otherness. Concepts that will be examining in this module include representation, structuralism, and feminism. The module will examine and analyse the basic idea of representation, celebrity and culture, gender, politics and otherness; and how media portray them.

GEM2027 / GET1008 Public Speaking and Critical Reasoning

This module prepares students to be effective and efficient public speakers. It offers an overview of the theories of oral communication and public speaking, with particular emphasis on effective speaking, listening and critique skills. It looks into adapting evidence, language, visual aids and other message characteristics through selected forms of public speaking for various purposes, audiences and contexts and includes practice in the critical analysis of speeches. It emphasizes strategic communication to enhance critical thinking skills, rhetorical fluency through reasoned thinking and expression of logical argument positions on local and global issues that impact our everyday lives.

GES1031 Culture and Communication in Singapore

This module introduces students to essential conecpts in communication within and across different cultures and prepares them to meet the needs and challenges living and communicating in Singapore's multiracial and multicultural environment. It covers a broad range of topics that include cultural perception, cultural relativism, cultural patterns and worldviews, and verbal and nonverbal communication. Applied topics in intercultural communication to business and organization, media and technology, and computer-mediated communicaiton are also covered against the backdrop of Singapore's digitally-networked and globalized economy. Students will learn to be interculturally sensitive and competent communicators as global citizens and citizens in a global city-state.

GES1033 Who moved my OB markers?

This module examines the topic of censorship in Singapore. It examines the origins and meaning of the term "OB marker" and Singapore's history of regulating media and speech to contextualise the perception of strict state control on speech. Contemporary events related to speech and expression are critically examined to assess if the perception of strict state controls on speech in Singapore is still valid.

GET1035 Critical Perspectives in Advertising

This module critiques the effects of advertising. Specifically, it deconstructs the role of advertising as practised by commercial, non-commercial and a variety of other entities to persuade us to adopt products, services, ideas and ideologies. In doing so, we highlight negative and positive advertising effects from communicative, psychological, cultural, sociological, and political perspectives. Various social and ethical implications of advertising on society in general, and on various vulnerable populations, such as children, minorities, and women, in particular are also discussed. The module promotes approaches to manage advertising influences through active citizen participation to achieve a more enlightened society.

GET1038 Communication in Small Groups

This module is designed to help students understand the theoretical and practical aspects of small group communication so that they may function more effectively in groups. Particularly, the module will facilitate discussion on effective communication in the group communication process. Effective communication in a community, public or professional setting requires an understanding of hoe people behave in a group context and how they interact with others inside and outside the group.

Recognised Modules from other Departments w.e.f AY2005-2006

Level 1000

MNO1706 / MNO1706X Organisation Behaviour (recognised as NM Level 2000)

MKT1705 / MKT1705X Principles of Marketing

Level 2000

HY2251 From the Wheel to the Web

SC2214 Mass Media and Culture

SN2251 The Information Revolution in India

YHU2223 Documentary Photography

Level 3000

HY3223 Technology & Culture in the Asia-Pacific

HY3230 American Business: From Industrial Revolution to the Web

JS3225 Japanese Mass Media

MUA3274 Sonic Environments

PS3243 Organisational Behaviour in Public Sector

SC3211 Science, Technology and Society

SC3213 Visual Ethnography: Theory and Practice

EL3216 Language and the Internet

EL3251 Language, Society and Identity

PL3239 Industrial and Organisational Psychology

PL3242 Health Psychology

PL3252 Social-Cognitive Perspectives on Emotion

YHU3216 Introduction to Photojournalism

Level 4000

PH4203 Issues in Moral Philosophy

PS4212 International Politics of Communication

EL4221 Narrative Structures

Approved School of Computing Modules

Note: Students are strongly urged to take IT1001 and IT1002 during their first year of study to access higher level SoC elective modules in subsequent years. IT1001 and IT1002 cannot be counted towards the CNM graduation requirements, but they can be used to fulfil your breadth requirement, or for a minor in SoC. Please be aware that IT1001 precludes GEK1511.

1. Course Descriptions
2. View current Course Schedule

Level 2000

IT2001 Network Technology and Applications

IT2002 Database Technology and Management

Level 3000

CS3240 Human-Computer Interaction

CS3342 Interactive Media Development Project

IS3243 Technology Strategy and Management

IS3101 Management of Information Systems

Level 4000

IS4225 Strategic IS Planning

IS4234 Control and Audit of Information Systems

IS4260 E-Commerce Business Models

CS4343 Game Development Project