The visualizations on the Overview Tab showcase ads run by political parties between 1/10/2022 and 19/11/2022 for the 15th Malaysian General Election held in November 2022. The results are derived from the Facebook/Instagram ads library and show overall spent, ads impression, ads target in terms of gender and age. All ads have been further manually coded by trained coders for Ad/Message Types, Tone, Issues and Emotions.
Note: Ad buy spending has been calculated weekly and is credited to the Monday of the week.