DigiCamp & Propaganda Lab

Malaysian General Elections 2022


Overall
Age
Gender
Ad Tone
Ad Type
Popular Ads
Ad Emotion
Ad Issue
The visualizations on the Overview Tab showcase ads run by political parties between 1/10/2022 and 19/11/2022 for the 15th Malaysian General Election held in November 2022. The results are derived from the Facebook/Instagram ads library and show overall spent, ads impression, ads target in terms of gender and age. All ads have been further manually coded by trained coders for Ad/Message Types, Tone, Issues and Emotions.
Note: Ad buy spending has been calculated weekly and is credited to the Monday of the week.
Spending by Parties & Leaders
Cost (INR)0.00
Spending by Week
Last updated on 29/08/2022

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Funding:

The project is funded by the NUS Faculty of Arts and Social Science start-up grant.

For media or data inquiries::

Dr. Taberez A. Neyazi

Department of Communications and New Media National University of Singapore

AS6, 11 Computing Drive Singapore 117416

Email: taberez@nus.edu.sg

www.taberezneyazi.com

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