The visualizations on the Overview Tab showcase ads run by the All India Trinamool Congress (AITC), the Bharatiya Janata Party (BJP), the Indian National Congress (INC) and The Communist Party of India (Marxist) (CPI (M)) from 01/01/2021 onwards, for the West Bengal assembly election 2021. The results are derived from the Facebook/Instagram ads library and show overall spent, ads impression, ads target in terms of gender and age. All ads have been further manually coded by trained coders for Ad/Message Types, Tone, Issues and Emotions.

Note: Ad buy spending has been calculated weekly and is credited to the Monday of the week.