Research Talk : Information, Misinformation, And Knowledge About Health And Science
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Speaker
Dr Se-Hoon Jeong is currently a full professor at the School of Media and Communication, Korea University, Seoul, Republic of Korea
Dr Se-Hoon Jeong is currently a full professor at the School of Media and Communication, Korea University, Seoul, Republic of Korea. He received his B.A. from Dept. of Communication, Seoul National University (Seoul, Republic of Korea), A.M. and Ph.D. from Annenberg School for Communication, University of Pennsylvania (Philadelphia, PA, USA).
He was the associate dean and graduate program director at Korea University. He has conducted numerous research projects related to media uses and effects, media literacy, advertising/marketing communication, health/risk communication. He received funding from Korean Center for Disease Control (Funds for Health Campaign Evaluation Research), Korean Food and Drug Administration (Funds for Food and Drug Risk Communication), Korean Ministry of Environment (Funds for Environmental Risk Communication), and Korean National Research Foundation Research (Funds for Smartphone Use, and Funds for Media Multitasking). He published approximately 100 journal articles, including Journal of Communication, Communication Research, Human Communication Research, Media Psychology, Cyberpsychology, Behavior and Social Networking, Computers in Human Behavior, Health Communication, Science Communication, Journal of Advertising, Journal of Advertising Research.
Abstract
Dr Se-Hoon Jeong’s recent research concerns misinformation exposure, acceptance, and some strategies to reduce the spread of misinformation. His research published in Health Communication (2023) found that information avoidance (not seeking) increased misinformation exposure, and that heuristic processing (not systematic processing) increased misinformation acceptance. His research published in Communication Research (2023) found that (a) there is an education-based gap in misinformation acceptance, (b) the education-based gap could be explained by low issue knowledge, less systematic processing, and dependency on social media. The education-based gap increased as misinformation exposure increased. His research published in Health Communication (2024) found that (a) categorical gist knowledge reduced misinformation acceptance (whereas ordinal gist knowledge did not), and (b) fact-checking scales containing categorical gist cue increased categorical gist knowledge.
