Overview
A message can be powerful, moving and impactful—but only if the messaging is on point, conveyed in a way that engages people but does not put them off, and the delivery precise.
That concept is easier said than done, as seen in the many public relations (PR) crises that plague companies worldwide even though their intentions were pure.
The Strategic Communication specialisation track of the National University of Singapore (NUS) Master of Communication (MOC) programme will examine the concept of communication itself, and cutting-edge methods and concepts to manage crisis communications and improve relations and reputations through digital communication channels.
This specialisation track is suitable for leaders and executives who are in corporate communications, public relations, and practitioners from all industries.
Programme Structure
The NUS MOC is a 40-Unit coursework-based Master’s Degree programme comprising: Core/essential courses (8 Units), and Elective courses (32 Units), inclusive of optional Internship (8 Units; for students with less than two years of working experience) or Mentorship (8 Units; for students with at least two years of working experience) or Final Year Project (4 Units).
Core/Essential Courses
| Course Code | Course Title | Units |
|---|---|---|
| NMC5301 | Strategic and Global Communication | 4 |
| NMC5302 | Digital Communications and Analytics | 4 |
Specialisation Electives
Students must obtain a pass for at least three of the following courses:
| Course Code | Course Title | Units |
|---|---|---|
| NMC5322 | Interactive Media Marketing Practices | 4 |
| NMC5323 | Crisis Communications and Leadership | 4 |
| NMC5324 | Uses of Communication Research | 4 |
| NMC5325 | Managing Organisational Reputation | 4 |
| NMC5326 | Strategic Decision in Visual Storytelling | 4 |
Non-specialisation Electives
| Course Code | Course Title | Units |
|---|---|---|
| NMC5304 | Mentorship | 8 |
| NMC5305 | Internship | 8 |
| NMC5307 | Final Year Project | 4 |
Recognised Electives
| Course Code | Course Title | Units |
|---|---|---|
| NM5218 | Cultural Policy | 4 |
| NMC5219 | Critical Design | 4 |
| NMC5341 | Visualising Data | 4 |
| NMC5342 | Introduction to Social Media Analytics | 4 |
| NMC5343 | Introduction to Audience Analytics | 4 |
| NMC5344 | Coding for Communicators | 4 |
| NMC5362 | Media in Asia | 4 |
| NMC5364 | Digital Journalism, Law, and Society | 4 |
| NMC5367 | The Global Audience | 4 |
| NMC5368 | Media, Policy, and Markets | 4 |
| NMC5369 | Gender and Global Communication | 4 |
Note: Courses are subject to change. For more information, visit Department of Communications & New Media Course Information or NUSMODS.
Programme at a Glance
Contact Us
We will guide you through the next steps of your transformative journey.
For enquiries, contact cnm.graduate@nus.edu.sg