{"id":14170,"date":"2022-10-07T20:58:17","date_gmt":"2022-10-07T12:58:17","guid":{"rendered":"https:\/\/fass.nus.edu.sg\/ecs\/?page_id=14170"},"modified":"2022-10-07T20:58:17","modified_gmt":"2022-10-07T12:58:17","slug":"alumni-sharing-session-working-in-digital-marketing","status":"publish","type":"page","link":"https:\/\/fass.nus.edu.sg\/ecs\/alumni-sharing-session-working-in-digital-marketing\/","title":{"rendered":"Alumni Sharing Session: Working in Digital Marketing"},"content":{"rendered":"\n

\n\t\tAlumni Sharing Session: Working in Digital Marketing\n\t<\/h2>\n\tDear Students, <\/b>\nMany of you have highlighted to us that you wish to know what digital marketing is. Some of your seniors are now working in this area. Digital marketing refers to the use of digital channels to market products and services in order to reach customers. It involves the use of websites, mobile devices, social media, search engines, and other similar channels. Today many companies often combine traditional and digital marketing techniques in their business strategies.\nIndeed, we are very excited and happy to have Miss Valerie Chow<\/b>, an alumnus, to share with us her experiences working in digital marketing. We strongly encourage you to attend this session as it may be some time before we can get another good speaker, just like Valerie, presenting on this particular topic.\u00a0 \nThe details are as follows<\/u><\/b>:<\/b>\nDate: October 13, Thursday <\/b>\nTime: 5.30 pm to 6.30 pm<\/b>\nPlease register and book your seat at this link: https:\/\/nus-sg.zoom.us\/meeting\/register\/tZYsfuGtrz0vGtQrFkM2NGcZo3an5BdAEzDQ<\/a><\/b>\nPlease also highlight the specific<\/i> areas of digital marketing that you are curious about, so that Valerie can address them during the zoom session. \n

Valerie will be sharing on the following areas<\/u><\/b>:<\/b><\/p>\n

    \n
  1. Briefly highlight your career journey, till you arrive at your current job.\u00a0\u00a0<\/li>\n
  2. How did your previous jobs (whether from within the same organization or other organizations)\u00a0help you to move on to this current job – especially in terms of skillset required for the current job?\u00a0<\/li>\n
  3. What is your job designation? What is your job scope? Which department are you in, and which segment of the market are you serving\/ supporting?\u00a0<\/li>\n
  4. What do you do on a normal workday? Explain your job tasks.\u00a0<\/li>\n
  5. Who do you interact with in the organization, and why?\u00a0<\/li>\n
  6. Why and how do you interact with external parties or clients?\u00a0<\/li>\n
  7. What are some challenges you faced so far? How do you overcome these?\u00a0<\/li>\n
  8. What is the career path for a\u00a0digital marketer? What does one need to do to move to the next level?\u00a0<\/li>\n
  9. What do you think are important qualities and skillset needed to succeed in this job and this industry?\u00a0<\/li>\n
  10. Among the economics modules that you took at NUS, which do you find useful and relevant in helping you secure all the jobs since you graduated?\u00a0<\/li>\n<\/ol>\n

    The following is a brief on her background<\/u><\/b>:<\/p>\nValerie Chow is a versatile 360 marketer with integrated marketing experience in both digital and offline. She has built and marketed brands in various industries, namely Retail Consumer, Insurance and Finance. Currently, Valerie is the Marketing Manager for City Index – an online CFDs (Contract For Differences) trading platform, targeting retail investors. This her second career pivot and transformation. She has served as the Chairperson of NUS Economics Alumni<\/i> in 2022, and a mentor for NUS Women in Biz<\/i>, FASS<\/i>, Bizad Marketing<\/i> and Centre for Future Ready Graduates<\/i>. As a passionate supporter on D&I (Diversity & Inclusion) in leadership, Valerie started her “I am remarkable<\/i>” training journey in 2021 to empower others in self-promotion and building self-confidence. Recently, she co-authors a book, Shaken, Stirred but Not Deterred<\/i>, to share her career transformation during the pandemic. It is now available on Amazon https:\/\/www.amazon.com\/dp\/B0BGM8JCJ7<\/a><\/u>.\nOn the fun side, Valerie likes to engage in networking activities to better understand the workings of the industries in the marketplace. She also likes to\u00a0explore new places\u00a0and connect with their culture and history. Recently, she visited many UNESCO places in the UK, from Bath, Stonehenge, Lake District to Scotland’s Highlands. Here’s a picture of her mask-free in Glencoe where the famous scene from the movie James Bond Skyfall was shot! \n\u00a0\nhttps:\/\/www.linkedin.com\/in\/valeriechow\/<\/a>\n\"\"\n \"\"\u00a0\u00a0\n\u00a0\nSee you all on October 13th<\/sup>!! <\/b>\n\u00a0<\/b>\nBest Regards,\nDr. Connie CHUNG and Dr. MUN Lai Yoke\nDepartment of Economics\n\n","protected":false},"excerpt":{"rendered":"

    Alumni Sharing Session: Working in Digital Marketing Dear Students, Many of you have highlighted to us that you wish to know what digital marketing is. Some of your seniors are now working in this area. Digital marketing refers to the use of digital channels to market products and services in order to reach customers. It […]<\/p>\n","protected":false},"author":238,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-14170","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/fass.nus.edu.sg\/ecs\/wp-json\/wp\/v2\/pages\/14170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fass.nus.edu.sg\/ecs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fass.nus.edu.sg\/ecs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fass.nus.edu.sg\/ecs\/wp-json\/wp\/v2\/users\/238"}],"replies":[{"embeddable":true,"href":"https:\/\/fass.nus.edu.sg\/ecs\/wp-json\/wp\/v2\/comments?post=14170"}],"version-history":[{"count":3,"href":"https:\/\/fass.nus.edu.sg\/ecs\/wp-json\/wp\/v2\/pages\/14170\/revisions"}],"predecessor-version":[{"id":14884,"href":"https:\/\/fass.nus.edu.sg\/ecs\/wp-json\/wp\/v2\/pages\/14170\/revisions\/14884"}],"wp:attachment":[{"href":"https:\/\/fass.nus.edu.sg\/ecs\/wp-json\/wp\/v2\/media?parent=14170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}