October 4, 2023

In a bid to encourage urban travel to be made more sustainable, Associate Professor Alberto Salvo (NUS Economics and University Sustainability and Climate Action Council) and Professor Leonard Lee (NUS Marketing) discuss the potential of open data and gamification in Singapore in ‘How Open Data and Gamification Can Make Singapore’s Urban Travel Greener’ (The Business Times, September 2023).

Governments around the world are adopting open-data initiatives, such as open banking and open retail. Singapore’s contribution to this trend is SimplyGo, a fintech platform produced by the Land Transport Authority. SimplyGo allows public transit users to access data on their bus and train rides, detailing the origin, destination, and time of each journey.

The authors emphasize the value of such open data. When combined with other data sources, it can inform policies to develop a greener urban travel system, aligning with Singapore’s Green Plan 2030. They suggest expanding SimplyGo to encompass all urban travel data, including ride-hailing platforms and fuel retailers. This would provide a comprehensive view of a user’s travel choices, from public transit to private vehicles.

A significant challenge is translating concern for climate change into actionable steps. By gamifying urban travel data, individuals can receive feedback on their carbon footprint based on their transport choices. Opting for public transport, for instance, would result in a better carbon score than using private vehicles. The government could incentivize green choices by rewarding those who maintain low carbon scores.

The authors envision a system where participation is voluntary and positive, devoid of shame or negativity. They suggest fostering community through team competitions, enhancing motivation. Broadening the scope, they propose integrating non-motorized travel and other eco-friendly choices related to food and housing, emphasizing holistic well-being for the planet.

In conclusion, the article underscores the transformative potential of open data and gamification in promoting sustainable urban travel. By educating and rewarding citizens, Singapore can pave the way for a greener future.