{"id":17310,"date":"2016-11-15T00:00:00","date_gmt":"2016-11-14T16:00:00","guid":{"rendered":"https:\/\/fass.nus.edu.sg\/srn\/2016\/11\/15\/performing-the-lifeworld-in-public-education-campaigns\/"},"modified":"2021-02-01T17:58:17","modified_gmt":"2021-02-01T09:58:17","slug":"performing-the-lifeworld-in-public-education-campaigns","status":"publish","type":"post","link":"https:\/\/fass.nus.edu.sg\/srn\/2016\/11\/15\/performing-the-lifeworld-in-public-education-campaigns\/","title":{"rendered":"Performing the \u2018Lifeworld\u2019 in Public Education Campaigns"},"content":{"rendered":"<figure id=\"attachment_17311\" aria-describedby=\"caption-attachment-17311\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-17311\" src=\"https:\/\/fass.nus.edu.sg\/srn\/wp-content\/uploads\/sites\/15\/2020\/08\/lifeworld-1024x681.jpg\" alt=\"\" width=\"1024\" height=\"681\" srcset=\"https:\/\/fass.nus.edu.sg\/srn\/wp-content\/uploads\/sites\/15\/2020\/08\/lifeworld-1024x681.jpg 1024w, https:\/\/fass.nus.edu.sg\/srn\/wp-content\/uploads\/sites\/15\/2020\/08\/lifeworld-300x200.jpg 300w, https:\/\/fass.nus.edu.sg\/srn\/wp-content\/uploads\/sites\/15\/2020\/08\/lifeworld-768x511.jpg 768w, https:\/\/fass.nus.edu.sg\/srn\/wp-content\/uploads\/sites\/15\/2020\/08\/lifeworld.jpg 1427w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-17311\" class=\"wp-caption-text\">Photo Credit: Mediacorp Pte Ltd.<\/figcaption><\/figure>\n<p>&#8216;Performing the \u2018Lifeworld\u2019 in Public Education Campaigns&#8217; (Pragmatics and Society, 2010) by A\/P Michelle M. Lazar (NUS Dept of English Language &amp; Literature) explores the Singapore government\u2019s use of a popular local television character, Phua Chu Kang, to address and connect with the public as someone belonging to the \u2018lifeworld\u2019.<\/p>\n<p>Th<span class=\"text_exposed_show\">e government used Phua Chu Kang to address Singaporeans via rap music videos in a public health campaign during the SARS outbreak in 2003, and to encourage courteous behaviour on local public transportation in 2009. A\/P Lazar\u2019s article highlights how the choice of Phua Chu Kang\u2019s character for his ordinariness, his informal register and speech-style, the use of Singlish, and the enactment of \u2018community\u2019, contributes to Phua Chu Kang\u2019s performance of the lifeworld. As a result, Phua Chu Kang\u2019s performance of the public message is taken out of the music videos shown on television screens, into the lived social spaces of communities of people\u2014effectively engaging the lifeworld community to help the government achieve its social governance goals. <\/span><\/p>\n<p><span class=\"text_exposed_show\">To read the full article, follow this <a href=\"https:\/\/www.researchgate.net\/publication\/263213279_Performing_the_'lifeworld'_in_public_education_campaigns_Media_interdiscursivity_and_social_governance\">link<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;Performing the \u2018Lifeworld\u2019 in Public Education Campaigns&#8217; (Pragmatics and Society, 2010) by A\/P Michelle M. Lazar (NUS Dept of English Language &amp; Literature) explores the Singapore government\u2019s use of a popular local television character, Phua Chu Kang, to address and connect with the public as someone belonging to the \u2018lifeworld\u2019. The government used Phua Chu [&hellip;]<\/p>\n","protected":false},"author":247,"featured_media":17311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4529],"tags":[],"class_list":["post-17310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/fass.nus.edu.sg\/srn\/wp-json\/wp\/v2\/posts\/17310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fass.nus.edu.sg\/srn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fass.nus.edu.sg\/srn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fass.nus.edu.sg\/srn\/wp-json\/wp\/v2\/users\/247"}],"replies":[{"embeddable":true,"href":"https:\/\/fass.nus.edu.sg\/srn\/wp-json\/wp\/v2\/comments?post=17310"}],"version-history":[{"count":3,"href":"https:\/\/fass.nus.edu.sg\/srn\/wp-json\/wp\/v2\/posts\/17310\/revisions"}],"predecessor-version":[{"id":28044,"href":"https:\/\/fass.nus.edu.sg\/srn\/wp-json\/wp\/v2\/posts\/17310\/revisions\/28044"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fass.nus.edu.sg\/srn\/wp-json\/wp\/v2\/media\/17311"}],"wp:attachment":[{"href":"https:\/\/fass.nus.edu.sg\/srn\/wp-json\/wp\/v2\/media?parent=17310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fass.nus.edu.sg\/srn\/wp-json\/wp\/v2\/categories?post=17310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fass.nus.edu.sg\/srn\/wp-json\/wp\/v2\/tags?post=17310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}