{"id":33831,"date":"2025-10-29T12:00:39","date_gmt":"2025-10-29T04:00:39","guid":{"rendered":"https:\/\/fass.nus.edu.sg\/srn\/?p=33831"},"modified":"2024-10-10T15:12:37","modified_gmt":"2024-10-10T07:12:37","slug":"the-effect-of-information-seeking-behaviour-on-trust-in-ai-in-asia-the-moderating-role-of-misinformation-concern-2","status":"publish","type":"post","link":"https:\/\/fass.nus.edu.sg\/srn\/2025\/10\/29\/the-effect-of-information-seeking-behaviour-on-trust-in-ai-in-asia-the-moderating-role-of-misinformation-concern-2\/","title":{"rendered":"The effect of information seeking behaviour on trust in AI in Asia: The moderating role of misinformation concern"},"content":{"rendered":"<p><span data-contrast=\"auto\">Artificial Intelligence (AI) promises unprecedented advancements in human knowledge, yet it also raises concerns about societal threats such as destabilisation through AI-driven misinformation campaigns and deepfakes. Media coverage of AI differs across legacy media \u2014 such as print, film, and broadcasting \u2014 and social media, which often amplifies misinformation due to its algorithmic design.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As such, public opinion and trust of AI may vary widely depending on the types of media consumed. Additionally, in diverse Asian societies, cultural and political landscapes significantly influence how AI is presented and perceived. For instance, in technologically<\/span> <span data-contrast=\"auto\">&#8211;<\/span><span data-contrast=\"auto\">advanced countries like Singapore, AI is seen as a catalyst for progress, and is supported by national frameworks and AI research hubs. However, in countries like India and Indonesia, where digital literacy levels are more varied, media narratives present a more complex picture, resulting in a range of public opinions. Understanding these factors is crucial for contextualising the public perception of AI in these regions.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In \u2018The Effect of Information Seeking Behavior on Trust in AI in Asia: The Moderating Role of Misinformation Concern\u2019 (<\/span><i><span data-contrast=\"auto\">New Media &amp; Society<\/span><\/i><span data-contrast=\"auto\">, 2023), Associate Professor Taberez Ahmed Neyazi (NUS Communications and New Media), Tan Khai Ee (NUS Communications and New Media), Arif Nadaf (Islamic University of Science &amp; Technology), and Ralph Schroeder (University of Oxford) conducted a cross-national survey across Malaysia, Indonesia, Singapore, and India to assess the relationship between information-seeking behaviour and trust in AI. They found that in all four countries, individuals who actively sought information about AI on social media tended to have higher levels of trust in AI.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Interestingly, a similar positive relationship between trust in AI and information-seeking behaviour through traditional media was observed only in Singapore. This suggests that traditional media continues to be a credible and trusted source for AI-related news and information there. The positive association between information seeking behaviour about AI on social media and trust in AI can be explained by the recent surge in AI adoption across Asia-Pacific (APAC) countries, as increased engagement with AI topics through both social and traditional media may contribute to greater public trust in the technology.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As news coverage often relies on industry sources, it is paramount for news outlets to incorporate diverse voices that will contribute to a rich and polyphonic public debate around AI. Political interests also shape media portrayals, with Western media\u2019s tendency to sensationalise AI risks, while countries like China are more likely to highlight the economic advantages of AI. Ideological biases can further influence how AI is perceived, with social media amplifying misinformation without necessarily undermining trust in the technology.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Read the full article <\/span><a href=\"https:\/\/doi.org\/10.1177\/14614448231212804\"><span data-contrast=\"none\">here<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<figure id=\"attachment_33832\" aria-describedby=\"caption-attachment-33832\" style=\"width: 2359px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-33832\" src=\"https:\/\/fass.nus.edu.sg\/srn\/wp-content\/uploads\/sites\/15\/2024\/09\/iStock-1774936468.jpg\" alt=\"\" width=\"2359\" height=\"1270\" srcset=\"https:\/\/fass.nus.edu.sg\/srn\/wp-content\/uploads\/sites\/15\/2024\/09\/iStock-1774936468.jpg 2359w, https:\/\/fass.nus.edu.sg\/srn\/wp-content\/uploads\/sites\/15\/2024\/09\/iStock-1774936468-300x162.jpg 300w, https:\/\/fass.nus.edu.sg\/srn\/wp-content\/uploads\/sites\/15\/2024\/09\/iStock-1774936468-1024x551.jpg 1024w, https:\/\/fass.nus.edu.sg\/srn\/wp-content\/uploads\/sites\/15\/2024\/09\/iStock-1774936468-768x413.jpg 768w, https:\/\/fass.nus.edu.sg\/srn\/wp-content\/uploads\/sites\/15\/2024\/09\/iStock-1774936468-1536x827.jpg 1536w, https:\/\/fass.nus.edu.sg\/srn\/wp-content\/uploads\/sites\/15\/2024\/09\/iStock-1774936468-2048x1103.jpg 2048w\" sizes=\"auto, (max-width: 2359px) 100vw, 2359px\" \/><figcaption id=\"caption-attachment-33832\" class=\"wp-caption-text\">Photo: iStock\/Arkadiusz Wargu\u0142a<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Artificial Intelligence (AI) promises unprecedented advancements in human knowledge, yet it also raises concerns about societal threats such as destabilisation through AI-driven misinformation campaigns and deepfakes. Media coverage of AI differs across legacy media \u2014 such as print, film, and broadcasting \u2014 and social media, which often amplifies misinformation due to its algorithmic design.\u00a0\u00a0 As [&hellip;]<\/p>\n","protected":false},"author":311,"featured_media":33832,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4539,4529,4606,4609,4604],"tags":[],"class_list":["post-33831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communications-and-new-media","category-news","category-research","category-singapore-research-nexus","category-visible"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The effect of information seeking behaviour on trust in AI in Asia: The moderating role of misinformation concern - Singapore Research Nexus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fass.nus.edu.sg\/srn\/2025\/10\/29\/the-effect-of-information-seeking-behaviour-on-trust-in-ai-in-asia-the-moderating-role-of-misinformation-concern-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The effect of information seeking behaviour on trust in AI in Asia: The moderating role of misinformation concern - Singapore Research Nexus\" \/>\n<meta property=\"og:description\" content=\"Artificial Intelligence (AI) promises unprecedented advancements in human knowledge, yet it also raises concerns about societal threats such as destabilisation through AI-driven misinformation campaigns and deepfakes. 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