The visualizations on the Overview Tab showcase ads run by Bharatiya Janata Party(BJP) Janata Dal United (JD(U)), Indian National Congress (INC), Lok Janshakti Party (LJP) and National Democratic Alliance (NDA) between 1/08/2020 and 7/11/2020 for the Bihar assembly election 2020. The results are derived from the Facebook/Instagram ads library and show overall spent, ads impression, ads target in terms of gender and age. All ads have been further manually coded by trained coders for Ad/Message Types, Tone, Issues and Emotions.

Note: Ad buy spending has been calculated weekly and is credited to the Monday of the week.