The visualizations on the Overview Tab showcase ads run by political parties between 1/03/2024 and 31/05/2024 for the Lok Sabha Elections 2024 from 19 April to 1 June, 2024. The results are derived from the Facebook/Instagram ads library and show overall spent, ads impression, ads target in terms of gender and age. All ads have been further manually coded by trained coders for Ad/Message Types, Tone, Issues and Emotions.

Note: Ad buy spending has been calculated weekly and is credited to the Monday of the week.