The visualizations on the Overview Tab showcase ads run by the Bharatiya Janata Party (BJP), the Indian National Congress (INC), and the Rashtriya Lok Dal (RLD) between 01/01/2022 and 07/03/2022 for the Uttar Pradesh Assembly election 2022.The results are derived from the Facebook/Instagram ads library and show overall spent, ads impression, ads target in terms of gender and age. All ads have been further manually coded by trained coders for Ad/Message Types, Tone, Issues and Emotions.

Note: Ad buy spending has been calculated weekly and is credited to the Monday of the week.