Survey Research

Surveys are influential: their results can shape public policy and influence the behavior of the politicians and citizens who follow them. Although surveys are more common than in the past, their quality can vary widely. Some surveys are more believable or trustworthy than others, simply based on how they are designed and executed. This course introduces students to survey research methods with an emphasis on the techniques used by social scientists studying a variety of attitudes and behaviors.

Dates

This one week, the 17.5-hour course runs Monday-Friday, July 1-5, 2024. The course is scheduled for 9:00 am -12:30 pm.

Classroom Location

Faculty of Arts and Social Science, AS1 03-04

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Instructor

Alessandro Del Ponte, University of Alabama

Detailed Description

The main goal is to promote an understanding of fundamental concepts like sampling and response rates. In addition, there will be lectures about advanced topics such as election forecasting, survey experiments, vignette experiments, weighting, and data analysis. Students will gain experience writing survey questions of their own.

Prerequisites

There are no formal prerequisites. However, familiarity with some basic statistical concepts would be beneficial.

Requirements

Participants are expected to have access to an internet-connected computer. Access to data, temporary licenses for the course software, and installation support will be provided by the Methods School.

Core Readings

Fowler, Floyd J. 2014. Survey Research Methods, 5th edition. Los Angeles: Sage.

Most of the required class readings will be from peer-reviewed journal articles, book chapters, or reports from survey methodologists. These readings will be provided on the class website.