Survey Research

Surveys are influential: their results can shape public policy and influence the behavior of the politicians and citizens who follow them. Although surveys are more common than in the past, their quality can vary widely. Some surveys are more believable or trustworthy than others, simply based on how they are designed and executed. This course introduces students to survey research methods with an emphasis on the techniques used by social scientists studying a variety of attitudes and behaviors.

Dates

This one week, the 17.5-hour course runs 30 June - 4 July, 2025. The course is scheduled for 9:00 am - 12.30 pm.

Classroom Location

Faculty of Arts and Social Science

Instructor

Dr Clara Lee, National University of Singapore

Detailed Description

This course introduces students to the theory and practice of survey research, equipping them with the skills to critically evaluate existing survey studies and develop their own. Key aspects of survey methodology will be explored, including sampling techniques, questionnaire design, survey administration modes, and basic data analysis. By the end of the course, students will be able to design, conduct, and interpret survey research in academic and professional settings.

Prerequisites

There are no formal prerequisites. However, familiarity with some basic statistical concepts would be beneficial.

Requirements

Participants are expected to have access to an internet-connected computer. Access to data, temporary licenses for the course software, and installation support will be provided by the Methods School.

Core Readings

Groves, Robert M., Floyd J. Fowler Jr, Mick P. Couper, James M. Lepkowski, Eleanor Singer, and Roger Tourangeau. Survey Methodology, 2nd edition. John Wiley & Sons, 2009.

Other required class readings will be from peer-reviewed journal articles and book chapters.