Estimating Causal Effects Using Big Data: The Effect of Randomly Assigned Nudges to Customer Groups
Project's Details
PI: Professor John Ham, Provost's Chair Professor, Department of Economics, NUS
Co-PI: A/P Jussi Keppo, NUS Business School and Co-Director of Business Analytics Center
Amount: S$40,000
Completed: July 2018
Abstract
This research will investigate the effect of nudges in big data if random assignment is used. While this project uses cases in business and marketing, the investigators have stressed its application for both the private and the public sector, including family and population-related policies.
Project's Team
Principal Investigator
Professor John Ham
New York University, Abu Dhabi
Co-Principal Investigator
Associate Professor and Dean's Chair
Research Director, Institute of Operations Research and Analytics, Business School
National University of Singapore