Estimating Causal Effects Using Big Data: The Effect of Randomly Assigned Nudges to Customer Groups

Project's Details

PI: Professor John Ham, Provost's Chair Professor, Department of Economics, NUS

Co-PI: A/P Jussi Keppo, NUS Business School and Co-Director of Business Analytics Center

Amount: S$40,000

Completed: July 2018

 

Abstract

This research will investigate the effect of nudges in big data if random assignment is used. While this project uses cases in business and marketing, the investigators have stressed its application for both the private and the public sector, including family and population-related policies.

Project's Team

John_1

Principal Investigator

Professor John Ham
New York University, Abu Dhabi

Jussi_1

Co-Principal Investigator

Associate Professor and Dean's Chair
Research Director, Institute of Operations Research and Analytics, Business School
National University of Singapore

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