CNM’s Hichang Cho explores how social influences affect our willingness to adopt new technology. This study has important implications for technology companies and how they enter new markets. New technologies are constantly being introduced to consumers, one recent introduction being 3rd Generation (3G) mobile services to the Singapore market. While the introduction of such new …

SG Publications: Hichang Cho, ‘Theoretical Intersections Among Social Influences, Beliefs, and Intentions in the Context of 3G Mobile Services in Singapore: Decomposing Perceived Critical Mass and Subjective Norms’ Read More »