November 11, 2021

Presented by Dr Liu Wenting.

It was an honor to have Dr Liu Wenting as a presenter in one of our Master of Economics (ME) Seminar Series. Dr Liu Wenting is a Senior Lecturer in the Business Analytics Programme at the Singapore University of Social Sciences, where she teaches data analytics courses at the undergraduate, graduate, and executive levels. Wenting received her PhD in industrial systems engineering and management from NUS in 2014. Prior to her academic career, she was the director of consulting services at Revenue Management Solutions Consulting, providing long-term strategy and analytical recommendations to retail and F&B brands. Her research interests lie in machine learning, social media analytics, and business forecasting and optimisation models.

In the seminar, Wenting shared about the global proliferation of social media and how social media data can be used to help make predictions in financial markets and political elections. She also discussed the social mining process that is enabled by various machine learning methods and programming tools, from acquiring data from social media platforms (e.g., Twitter) and distilling knowledge from complex and unstructured data to supporting decision-making and improving understanding of competition and customer demand.