25 AUGUST 2021 (Wednesday) | KEYNOTE - 5
Monetizing Smart Phone Data for Improving Business and Society
Professor Anindya Ghose
ABSTRACT
Consumers create a data trail by tapping their phones; businesses and organizations can tap into this trail to harness the power of the more than three trillion dollar mobile economy. This two-way exchange can benefit both customers and businesses. This talk will welcome us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. This talk will highlight the forces that shape consumer behavior, including location, context, crowdedness, trajectory, and examine how these forces operate, separately and in combination to create a win-win in various marketing, advertising and healthcare contexts. It will highlight the true influence mobile wields over consumers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents in business, healthcare and society.
ABOUT THE SPEAKER
Anindya Ghose is the Heinz Riehl Chair Professor of Business at NYU’s Stern School of Business and the author of the award winning and best-selling book TAP: Unlocking the Mobile Economy which is a double winner in the 2018 Axiom Business Book Awards and has been translated into five languages (Korean, Mandarin, Vietnamese, Japanese and Taiwanese). He is the Director of the Masters of Business Analytics Program at NYU Stern. In 2014, he was named by Poets & Quants as one of the Top 40 Professors Under 40 Worldwide and by Analytics Week as one the "Top 200 Thought Leaders in Big Data and Business Analytics". He is the youngest recipient of the prestigious INFORMS ISS Distinguished Fellow Award, given to recognize individuals who have made outstanding intellectual contributions to the discipline with publications that have made a significant impact on theory, research, and practice. In 2017 he was recognized by Thinkers50 as one of the Top 30 Management Thinkers globally most likely to shape the future of how organizations are managed and led in the next generation. In 2020, he was recognized by the INFORMS Information Systems Society (ISS) with the inaugural Practical Impacts Award. He has provided expert deposition and trial testimony in several high profile litigation matters in the US and Canada and is affiliated with Compass Lexecon. He has consulted in several closely watched legal matters for Alibaba, Apple, Facebook, Google, Microsoft, Snapchat, TD Bank, Verizon, Yahoo and 1-800-Contacts.
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